Advertising and Consent

Last updated: August 12, 2026

1. Why ads?

Milduna is free for most of its content. To fund its development, the app displays ads provided by Google AdMob, and is free to use in full (see the Terms of Use).

2. What AdMob collects

Google AdMob may collect, depending on your region and consent:

• A device-specific advertising identifier (e.g. the AAID on Android), used to measure ad performance and, if you consent, personalize ads;
• Ad interaction data (impressions, clicks);
• General technical information (device type, operating system, approximate country).

AdMob does not have access to your Milduna account or your learning progress.

3. Your consent

If you are located in the European Economic Area, the United Kingdom, or any other region where it is required, the app presents a consent screen on first launch, before showing any personalized ads, in accordance with the Transparency and Consent Framework (TCF) and Google's requirements. You can, at any time:

• Accept or decline personalized advertising (non-personalized ads may still be shown, depending on your region);
• Change your choice from your device's advertising settings (e.g. "Reset advertising ID" or "Opt out of Ads Personalization" in Android/Google settings);

You can also reopen the consent screen at any time from Settings → Ad preferences inside the app, and change or withdraw your answer there.

On iOS, personalized advertising additionally requires your permission through Apple’s App Tracking Transparency prompt. If you decline it, or if you have turned off Allow Apps to Request to Track in your iPhone settings, the advertising identifier (IDFA) stays out of reach and the ads you see are non-personalized.

4. Learn more

For details on how Google's advertising works and to manage your preferences at the Google account level: policies.google.com/technologies/ads and adssettings.google.com.

See also our full Privacy Policy.

5. Contact

contact@milduna.com